As Associate Director of Content for PBS KIDS, Cathryn Asip manages content strategy and oversees the development of new broadcast, streaming, and interactive content. She works with creators from pitch to pilot, helping shape their projects for the PBS KIDS audience. She also serves as a production executive for several current PBS KIDS series, including Phoebe & Jay and Rosie’s Rules. In 2024, she was named one of Current’s Rising Stars in public media. Based in Brooklyn, New York, Cathryn joined PBS in 2016 and is an alumna of Hollins University