4Pi Productions, an award-winning creative studio based in Wales (UK), presents the creative and cultural potential of fulldome and XR formats. As pioneers in immersive storytelling, 4Pi harnesses these powerful mediums to push the boundaries of art, technology, and audience experience. In 2019, they opened CULTVR Lab, the UK’s first immersive arts centre, providing a unique space for artists to experiment, collaborate, and showcase cutting-edge digital work. This session highlights how their innovative studio productions not only captivate audiences but also serve an urgent purpose: promoting sustainability and sparking dialogue around climate change. Through their work, 4Pi demonstrates how immersive media can become a catalyst for awareness, empathy and action toward a more sustainable future.