Sarah Ibañez Farga specialized in animation and video game design at Universidad Iberoamericana Puebla. She has been working in the video game industry for over five years in production, marketing, and social media. She has collaborated on the release of nine indie games published on platforms such as Steam, Xbox, Nintendo, and PlayStation. In addition, she has built her own community dedicated to animation and video games, with over 100,000 followers, and runs a channel where she streams and analyzes video games and their marketing campaigns.