Madison Pierce is the Director, Current Series & Development at Scholastic Entertainment (SEI), the media division of Scholastic Inc. She was a Co-Producer on the Eva the Owlet preschool TV series for Apple TV+ and has worked on a handful of other beloved productions, such as Clifford the Big Red Dog for Amazon Prime/PBS, Puppy Place for Apple TV+, and The Magic School Bus: Rides Again for Netflix. As a creative development executive, Madison has experience identifying compelling stories and working with key creative voices, talent, studios, and buyers, from concept to packaging, from pitching to sale, in both live action and animation. She is drawn to stories that are character-first, that model empathy, genre-bend, and reflect contemporary social issues.