Jara Ayucar

Deputy Director of Marketing Policies | Spain

The Marketing Policies Department works to promote and disseminate Spanish cinema and audiovisuals both inside and outside the borders of the State, through participation and collaboration with festivals, markets and other events in the sector; the organization of activities for the promotion of talent, audiovisual productions and the industry; the publication of catalogs and the organization of viewings of recent Spanish cinema; Marketing campaings; Spanish film programs; content from both social networks and the ICAA website; and public relations and contact with professionals in the international sector.