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Director of Production for Discovery Kids | USA

Adriano Schmid is a Development and production executive with an outstanding 20-year career in Children's and Lifestyle genres. He has deep knowledge base in intellectual property development, storytelling targeted at preschool and co-viewing, production, strategic planning, co-productions.

Extensive experience in conceptualizing, managing and supervising long-form content with branded entertainment partnerships, where the key was generating revenue in an organic way and creating extensions for on-line, on-air, OOH marketing.

Consistently builds top-notch creative teams and maintains extensive and broad working relationships with network executives and co-producers, both domestically and internationally.

Credits include; Supervising Producer on network side for Pinky Dinky Doo, Fishtronaut, Hi-5 Fiesta. Executive producer on Doki (2014 CINE Golden Eagle), Zu's Zoo (nominated for International Kids Emmy), Patati Patatá and Earth to Luna. All shows have consistently ranked in the top 5 shows of its demo in Latin America. On the lifestyle genre, Development executive and Supervising Producer on several successful formats.

Participation in El Festival:
  • Panel: Meet the broadcasters | More
  • Meetings: Pitch Ideatoon | More