Shari Donnenfeld is a brand strategist and consumer insights expert specialising in building, launching, adapting and rebranding kids’ entertainment properties. Shari is an entrepreneur who built a successful consulting business with clients ranging from global broadcasters, international kids entertainment groups, distribution companies, start-ups and non-profit groups. She is dedicated to ensuring that properties resonate with kids and families and excels in uncovering the core essence and uniqueness of properties and leading teams to ensure that these brands fulfil their potential in all experiences. Shari has worked on many of the world leading preschool and school-aged brands that have defined the entertainment landscape over the past 20+ years.
Prior to consulting, Shari ‘s background includes senior management positions at Nickelodeon and Fox Kids Europe/The Walt Disney Company. She was a teacher and an account planner at FCB advertising agency in New York USA.
(This biographical sketch was taken from Children’s Media Conference)